Real Raw Shampoothie

SUMMARY

Real Raw Shampoothie is an all natural haircare product that just launched in Target + Walgreens. They were Lacking an overall social media presence and had no strategy in place.

Problem:

No Strategy: Without a strategy or analysis in place there was no way to track goals or progress.

Lack of Growth: They were lacking growth and engagement on all platforms.

Lack of Community/Branding: They had an awesome brand message but had no creative way to communicate with their audience.

SOLUTION

After analyzing their current business plan I built out a social media strategy that would involve clear CTA’s as well as an influencer campaign strategy. We launched an influencer campaign along with a monthly content calendar that clearly communicated their unique brand story

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The Results

342k

Impressions

138k

Reach

2.5K

Link Clicks